I’ve been passionate about design since I first discovered Paint Shop (RIP) at the age of 12. More than just a way of self expression, I’ve always seen design as a form of problem-solving, where each empty canvas is a riddle waiting to be cracked.
After completing a degree in theater direction, I transitioned to art direction and worked in top Israeli agencies like McCann TLV and Glickmanm, where I got to work on some of the biggest brands in Israel. But it was at Netcraft Academy, that I found my true spark: product design.
For the past 3.5 years, I’ve worked at Kido Studio, leading end-to-end product design for startups, healthcare, and tech companies. I thrive on crafting solutions that align user needs with business goals, and always aiming for work that’s both smart and delightful.
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I’m addicted to coffee
(But I can stop whenever I want)
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There is NOTHING I love more than food
(Sorry honey)
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I’m a Certified binge-watching expert
(With a specialty in couches)
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I love reading fantasy books
(Well, maybe just Romantasy)
I am married to my best friend
(Ahhhh)
UX Research
UI Design
Interaction Design
Prototyping
Design Systems
User Testing
Presentation
Creativity
UX Strategy
Multi-Project Managementarch
Figma
Photoshop
Indesign
Illustrator
After effects
Premier
Framer
Ai tools
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